For HERE’s appearance at CES 2018, Graft Brandlab and 908 leveraged augmented reality to craft an immersive experience that showcases the power and potential of HERE’s current automotive portfolio. Visitors receive a beautifully printed map of San Francisco that provides the canvas for an entertaining augmented experience. Upon installing the custom app and pointing their device at the map, a three-dimensional city emerges in front of them.

04:LEAP MOTION

CLOUD GATE

Visitors of the 2014 CeBIT were able to experience the journey of personal files starting at the green hills of a windows desktop, transitioning data sky scrapers, escaping cyber attacks, and finally leading to the highly secured center core. Via the delicate sensors of the leap motion, you control the speed and the field of view solely with gestures.

Visitors of the 2014 CeBIT were able to experience the journey of personal files starting at the green hills of a windows desktop, transitioning data sky scrapers, escaping cyber attacks, and finally leading to the highly secured center core. Via the delicate sensors of the leap motion, you control the speed and the field of view solely with gestures.

06:KITE SIMULATION

The Kite Simulation combines analog controllers with a digital kite that changes shape.

INTERACTIVE

PORTFOLIO

05:M2M

TOUCH APP

touchless

motion

control

fun

output

03:SPIKY

AUDIO CONTROLLED

VIDEO GAME

For the 2013 edition of

O2 – Telefonica Kick-Off Conference

the audience was treated to an innovative game mechanic. Collectively they controlled the hero called Spiky solely with the sound of their voices and hands. Accompanied by a propelling soundtrack that we created

exclusively for this project, the players guided Spiky through four levels, clapping to make him jump over obstacles and enemies, collecting treasures, and using their voices to let Spiky fly up and down.

 

Look.

around.

A guided VR ride for accident prevention.

For a supplier of electronic devices for cars we produced a VR  experience.

You are the front-seat passenger in an accident situation.

 

Experiencing the same situation with different driving assist technologies.

A world built in 3D, rendered in 360° and viewed on an oculus rift.

02:VIRTUAL REALITY

ASSISTED DRIVING

Four entertaining scenarios allow users to explore how HEREAutomotive uses the collective intelligence of all vehicles on the road to create a real-time, digital representation of the world. The result is a fascinating experience in three dimensions that conveys HERE’s automotive portfolio in a

simple and compelling way. Programmed in Unity for iOS as well as Android devices, the app is now available in the App Store and on Google Play. The option to choose markerless tracking in the iOS-Version enables viewing the AR demo on

the go – even if the print out of the map is not at hand.

01:HERE APP

AUGMENTED REALITY

modelling in Cinema

4D

coding

in unity

VIRTUAL

REALITY

VIDEO
GAME

AUGMENTED

REALITY

LEAP

MOTION

 

TOUCH

APP

KITE

SIM

ABOUT